Case studies

How an engagement plays out

Every project starts with a clear goal and a way to measure it. These three examples show how I approach common problems.

Example engagements

These are example scenarios, not past clients. They show the approach I would take and what I would aim to improve.

B2B software

A content team that cannot keep up with the product

I set up AI-assisted briefs, write in the house voice and automate design checks, so the in-house team reviews instead of producing.

  • Publish three times as often
  • More sales-qualified leads from content
  • Lower cost per piece

Typical plan: Professional

Gaming community

A Discord server growing faster than its moderators

I build bots for onboarding, moderation and merch drops, and supply fresh artwork every day to keep the server active.

  • Higher daily engagement
  • Fewer support tickets
  • More store revenue per drop

Typical plan: Professional

Online store

Plenty of traffic, not enough orders

I rewrite product pages, run a queue of conversion tests and forecast stock so best-sellers stay available.

  • Higher conversion rate
  • Fewer stock-outs
  • Larger average order

Typical plan: Starter

Let's plan yours

Tell me your goal and I will come back with a plan, the deliverables and a timeline.